Privacy Policy

Effective Date: 13/02/2022

Welcome to Amax Supplies Limited (“we” or “us”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information. As the data controller, we are committed to respecting your privacy and complying with applicable data protection laws and regulations.

If you have any questions or concerns about this Privacy Policy or wish to exercise your rights, please contact us.

1. Information We Collect
We collect the following types of personal information related to our products and services:

  • Your title, full name, contact details, including email address and mobile phone numbers.
  • Purchase information.
  • Payment card information.
  • IP address.

2. Purposes of Processing
We use your personal information for the following purposes:

  • Fulfilling your orders, including payment processing and order updates.
  • Providing information, you request and notifying you about changes to our services.
  • Offering information about products and services we believe may interest you.
  • Sending service emails, communications required by law, and updates on goods and services.
  • Improving our website’s content and security.

3. Consent and Information Collection
By providing your personal information, you consent to its collection, use, and disclosure as outlined in this Privacy Policy. If you choose not to provide certain information, we may be unable to fulfil our contractual obligations.

4. Legal Basis for Processing
We process your personal information based on the following legal grounds:

  • Contractual necessity for order processing and account management.
  • Compliance with legal obligations.
  • Legitimate interests for market research, direct marketing, and responding to queries.

5. Sharing Your Information
We do not share your personal information with third parties.

6. International Data Transfers
Some information may be transferred to, stored, and processed by third parties outside the European Economic Area (EEA). We ensure such transfers comply with data protection laws.

7. Data Security
We implement security measures to prevent unauthorised access, use, or loss of your personal information. Access is limited to those with a genuine business need, and confidentiality is maintained.

8. Your Rights
Under data protection laws, you have the right to:

  • Be informed about our data processing activities.
  • Access, correct, and complete your personal information.
  • Object to processing based on legitimate interests or for direct marketing.
  • Restrict processing in certain circumstances.
  • Request erasure of your personal information in specific situations.
  • Obtain your personal information in a portable format.

To exercise these rights, please contact us.

9. Contact Information Updates
Please inform us promptly of any changes to your personal information by emailing

10. Data Retention
We retain your information for the duration of our service to you and seven years thereafter for HMRC purposes. Longer retention may occur as required by law or to protect our legal rights.

11. Complaints
If you are unhappy with the way that we are handling your personal information, please contact our Data Protection Officer in the first instance and we will try to resolve your complaint. However, you do also have the right to complain to the Information Commissioner’s Office, which is the regulator for data protection laws:

We may update this Privacy Policy periodically, and we encourage you to review it for any changes.


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